Privacy Policy

Last updated: June 5, 2026

This Privacy Policy explains how AdTempo LLC ("Ad Tempo," "we," "us," or "our"), a New Mexico limited liability company, collects, uses, discloses, and protects information in connection with the Ad Tempo website at https://adtempo.io and the Ad Tempo advertising analytics and campaign-management application (collectively, the "Services").

Ad Tempo is a cross-platform advertising analytics and campaign-management product. We connect — only with your authorization — to your own accounts on third-party advertising and analytics platforms (including Meta Ads, TikTok Ads, X (Twitter) Ads, Google Ads, and Google Analytics 4) to provide unified reporting, insights, and campaign management.

Disclaimer: This document is a starting template tailored to Ad Tempo's data practices. It is not legal advice. Have it reviewed by qualified counsel before relying on it.

1. Introduction

We are committed to protecting the privacy of our website visitors, our customers, and the data our customers entrust to us. This Privacy Policy describes our practices for information we handle as a controller (such as account and website data) and explains, separately, the data we process on our customers' behalf as a processor (advertising data pulled from connected platforms). See Section 5.

2. What This Privacy Policy Covers

This Policy applies to personal data we collect:

• From visitors to our website and marketing pages;
• From customers and prospective customers who create an account, contact us, or use the Services; and
• Automatically through cookies and similar technologies.

This Policy does not govern the underlying advertising data and end-user data that we process on behalf of our customers through their connected advertising accounts. Our handling of that data is described in Section 5 and governed by our customer agreement and Data Processing Addendum. Our customers are the controllers of that data and are responsible for their own privacy notices to their end users.

3. Personal Data We Collect and How We Use It

3.1 Categories of Data We Collect

(a) Data you provide directly. Name, business email address, password (stored hashed), company name, billing details, and any information you submit when you contact support or fill out forms.

(b) Connected-platform credentials. When you connect an advertising or analytics account, we receive and store OAuth access and refresh tokens (and equivalent API credentials) that authorize Ad Tempo to access that account on your behalf. We do not receive or store your passwords for those platforms.

(c) Advertising and analytics data. Through authorized API connections to Meta Ads, TikTok Ads, X (Twitter) Ads, Google Ads, and Google Analytics 4, we retrieve campaign, ad set/ad group, ad, audience configuration, spend, impression, click, conversion, and performance data associated with your advertising accounts. This is processed on your behalf — see Section 5.

(d) Data collected automatically. Device, browser, IP address, pages viewed, in-product actions, and similar usage data, collected via cookies and similar technologies (see Section 12). We may use first- or third-party product-analytics tools for this purpose.

3.2 How We Use Personal Data

We use personal data to:

• Provide, operate, secure, and improve the Services;
• Authenticate you and maintain your account;
• Connect to and retrieve data from the advertising platforms you authorize;
• Generate reporting, insights, and campaign-management features you request;
• Provide customer support and respond to inquiries;
• Process billing and payments;
• Send service-related and, where permitted, marketing communications; and
• Comply with legal obligations and enforce our terms.

3.3 Legal Bases (EEA/UK/Switzerland)

Where applicable law requires a legal basis, we rely on: performance of a contract (to provide the Services), legitimate interests (to secure and improve the Services), consent (e.g., certain marketing and cookies), and legal obligation.

4. When We Disclose Personal Data

We do not sell personal data. We disclose personal data only to:

• Service providers / subprocessors who support hosting, storage, analytics, payment processing, and customer support, under contractual confidentiality and data-protection obligations;
• Advertising and analytics platforms you connect, solely to make the API requests you authorize;
• Legal and safety recipients, where required by law or to protect rights, safety, and security; and
• Business transfers, in connection with a merger, acquisition, or sale of assets, subject to this Policy.

We maintain a list of sub-processors that support the Services and will make commercially reasonable efforts to notify customers of material changes, so that customers with a Data Processing Addendum may exercise any objection rights set out in it.

5. Customer Advertising Data (Data We Process on Your Behalf)

When you connect an advertising or analytics account, Ad Tempo accesses and processes the resulting advertising data as a processor, acting on your instructions and only to provide the Services. You (the customer) are the controller of that data. Specifically:

• We access only the accounts and data you explicitly authorize via OAuth, and only the scopes required for the features you use.
• We use this data solely to provide reporting, insights, and campaign management back to you inside your private workspace. We do not sell it, share it with other customers, use it to build cross-customer profiles, or use it to target or analyze individual end users.
• You can disconnect any platform at any time, which revokes our access going forward. Upon disconnection or account deletion, we delete or de-identify the associated data as described in Section 9.1.
• Our processing of this data complies with the applicable platform terms, including the Meta Platform Terms, TikTok Developer Terms, X Developer Agreement and Policy, and Google API Services User Data Policy (including the Limited Use requirements).
• AI and analytical features. We may use your connected advertising data to operate analytical and AI/ML features (such as attribution and marketing-mix modeling, forecasting, anomaly detection, recommendations, and automated agent and playbook features) for your benefit within your workspace. Consistent with the Google API Services User Data Policy (Limited Use), the Meta Platform Terms, and the TikTok Developer Terms, we do not use data obtained from these platforms to train generalized or cross-customer machine-learning or AI models, and we do not transfer it except as needed to provide the Services or as required by law.
• Conversion and measurement data. Where you use conversion-upload or measurement features, you may direct us to send conversion events to a connected platform. These may include event data and hashed or pseudonymous identifiers relating to your customers. We process this solely as your processor to deliver the features you request and in accordance with the connected platform's customer-data and matching terms; we do not use it for any other purpose.

6. International Transfers

We may process and store personal data in countries other than where you reside. Where we transfer personal data from the EEA, UK, or Switzerland, we use appropriate safeguards such as the European Commission's Standard Contractual Clauses or equivalent mechanisms.

7. Our Commitment to Data Security

We maintain technical and organizational measures designed to protect personal data, including encryption in transit and at rest, access controls, and secure storage of OAuth tokens. No method of transmission or storage is completely secure; you are responsible for keeping your account credentials confidential.

8. Your Choices and Rights

Depending on your location, you may have the right to access, correct, delete, port, or restrict processing of your personal data, and to object to certain processing or withdraw consent. You can:

• Update account information in-product or by contacting us;
• Disconnect any connected advertising platform at any time;
• Opt out of marketing emails via the unsubscribe link; and
• Request access or deletion by emailing us (Section 13).

We will respond to verified requests as required by applicable law.

9. Other Information About Our Privacy Practices

9.1 Retention. We retain personal data for as long as your account is active or as needed to provide the Services. We determine retention based on the time necessary to deliver the Services, comply with our legal obligations (such as tax and accounting), resolve disputes, and enforce our agreements. When no longer needed, we delete or de-identify it within 30 days, unless a longer retention period is required by law. Connected-platform data is deleted or de-identified within 30 days following disconnection or account closure.

9.2 Children. The Services are for business use and are not directed to children under 16. We do not knowingly collect their personal data.

9.3 Automated processing and AI features. The Services include automated and AI-driven features — including attribution and marketing-mix modeling, anomaly detection, recommendations, and automated "agent" and "playbook" features that can analyze your connected advertising data and, where you enable them, take or propose actions on your connected accounts (such as budget, bid, targeting, or campaign-status changes, and conversion uploads). Many such actions are surfaced for your review and approval before they take effect. These features operate on your business advertising data to provide the Services to you; we do not use them to make decisions producing legal or similarly significant effects about individual consumers. You remain responsible for reviewing and authorizing actions taken through the Services. See also our Terms of Service.

9.4 Third-party sites. Our Services may link to third-party sites and platforms whose practices are governed by their own privacy policies.

9.5 Global Privacy Control. Where applicable, we honor recognized opt-out preference signals.

10. Updates to This Policy

We may update this Policy from time to time. We will post the updated version with a revised "Last updated" date and, where required, provide additional notice.

11. California Privacy Rights

If you are a California resident, the CCPA/CPRA provides you with specific rights regarding your personal information.

Categories we collect. In the past 12 months we have collected the categories described in Section 3, including identifiers (e.g., name, business email), commercial information, internet or other network activity (usage data), and the credentials/tokens you provide to connect accounts. Sources include you, your devices, and the platforms you connect. Business purposes for collection are described in Sections 3.2 and 5. We disclose these categories to the service providers and recipients described in Section 4.

No sale or sharing. We do not sell or share (as those terms are defined under the CCPA/CPRA, including for cross-context behavioral advertising) your personal information, and we have not done so in the past 12 months. We do not knowingly sell or share the personal information of consumers under 16.

Your rights. You have the rights to: know and access the personal information we hold about you; delete it; correct it; opt out of its sale or sharing; and limit the use of sensitive personal information. We will not discriminate against you for exercising these rights.

How to exercise. Submit a request by emailing [email protected] (see Section 13). You may use an authorized agent to submit a request on your behalf. We will verify your request using information associated with your account before responding, as required by law.

12. Cookies and Tracking Technologies

We and our service providers use cookies and similar technologies for authentication, preferences, security, and product analytics. The categories we use are:

• Strictly necessary — authentication, security, and core functionality.
• Preferences — remember your settings.
• Analytics — understand usage of our own website and app to improve the Services. (Note: this is distinct from the advertising and GA4 data we process on customers' behalf under Section 5.)

You can manage non-essential cookies through your browser settings or any cookie controls we provide; disabling some cookies may affect functionality.

13. Contact Us

Questions or requests regarding this Policy or your personal data:

AdTempo LLC Email: [email protected] Address: 4405 Jager Dr NE, STE C4 PMB 1008, Rio Rancho, NM 87144, USA